The market for fish, small mammal, reptile, amphibian, and bird products has never been better.
The worth of this market is almost $3 billion. In 2020, the sales increased by 18.5%, exhibiting the highest growth of all pet products.
The numbers of small pet owners in 2020 are the highest recorded in the period between 2010 and 2020. Pet birds are an exception because they’ve had a higher number of pet owners before.
Five years ago, only 10.8% of the US households owned a pet other than a dog or cat. As a consequence of the COVID-19 pandemic, 12.2% of the households own one or more “other pets.”
Owners of fish, small mammals, reptiles, amphibians, and birds are following in the footsteps of dog and cat owners. They are buying premium food and products more than ever before. The food must be all-natural, while other products must be well-designed and ecological.
For example, budgie food is developed based on their nutritional needs and certified by a specialized avian nutritionist. It’s preferable if the food is also organic and has added health benefits.
Premium products such as all-in-one aquariums with heating, lights and a filtration system are also popular with pet owners.
From June 2020 to June 2021, only 4% of the “non-cat/dog“ pet owners decreased their spending on their pets. On the other hand, in the same period, 33% spent more than usual.
All in all, this market can be expected to keep growing in the future as people are becoming even more interested in non-typical pets.