Top New Pandemic-Fueled Pet Food Trends

Top New Pandemic-Fueled Pet Food Trends
Photo by Nataliya Vaitkevich from Pexels

Pet food is one of the rare industries that has prospered during the COVID-19 pandemic. The size of the pet food industry in 2020 was $97.111 million, and it has continued growing in 2021.

Retail sales have also grown by 6.4% and reached $37.1 billion in 2021. They are expected to increase up to $47.9 billion by 2025. These are the top trends that have bloomed due to the pandemic:

  1. Ethically sourced and eco-friendly food. With growing concern for sustainability, many companies now offer food using only eco-friendly packaging and locally sourced organic ingredients.
  2. Super premium food or premium food, which is any type of pet food with no animal by-products, meat meal, or other cheap and low-quality ingredients. With a variety of cat and dog food with healthy ingredients on offer, owners choose the best for their pets.
  3. Food using alternative ingredients for protein sources. With 23% of the US population starting to eat more plant-based food, they’re looking for the same for their pets. So vegan food or food with alternative sources of protein is in high demand.
  4. Brand exclusiveness. Since the beginning of the pandemic, more brands are opting out of mass production. They’re adopting high-quality production but are offering low accessibility and affordability. 

Online sales have been fueling the pet food market, both in retail and wholesale. This is why big players, like Chewy and Amazon, have experienced massive success. 

Following the trends, some brick-and-mortar sellers have already gone completely online, and others are expected to. 

But, all in all, with high online sales and the growing health and sustainability concerns that pet owners have, the growth of the pet industry won’t slow down any time soon.

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